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SEO stands for Search Engine Optimization. In the simplest term, it means developing the quality and quantity of your website traffic./p>
Having an SEO strategy helps you stay on track when creating content. Instead of just producing what you think people are looking for, your strategy will guarantee that you are creating content that people are searching for. It’s important how you want your content to be seen in search engine results pages or SERPs. If your content is confusing and unorganized, search engine bots will have a difficult time indexing your site, recognizing your authority, and ranking your site pages.
Have a list of topic – Keywords are the core of SEO, but no longer the first step to achieving organic growth. Instead, the first important step is to list down topics you would like your content to convey.
To begin with, compile a list of about ten words and terms connected with your product or service to research these words, identify their search volume, and come up with variations that make sense for your business. Doing so will help you associate popular short-tail keywords to your topics.
Each keyword you have classified is called pillars, and it provides support for a larger cluster of long-tail keywords.
Have a list of long-tail keywords built on these topics – In this method, you will be optimizing your pages for particular keywords. Use a keyword tool ( Google’s Keyword Tool, Keywords Everywhere, Ahrefs, or SEMRush to name a few) to identify 5 to ten long-tail keywords that dig deeper into the original topic keyword.
Use these long-tail keywords to create blog posts or web pages that teach specific topics within the pillars you selected. Collectively, all of your long-tail keywords create a cluster around a pillar topic.
Create pages for each topic – Aiming to get your web page to rank for a handful of keywords can be tricky. But here’s what you can do.
Build a page and apply the pillars as a topic overview using the long-tail keywords you came up with. These pillar pages can essentially be your main topic, and this will direct your readers on subtopics which you will elaborate further.
Start a blog – One way to rank for keywords and to keep your audience engaged is by blogging. Every blog post you create is a new web page and an added opportunity to rank in SERPs. So think of making one if your business doesn’t have a blog yet.
Make it to a point to blog at least once a week. Keep in mind that your purpose for blogging is to give added value to your audience and not for search engines. Make it a habit to review your target market and write about topics that they are interested in.
Stay in tuned – Just like marketing, the changing landscape of search engines is ever-evolving. Additionally, Google algorithms are constantly updating, and staying on top of current trends and best practices is a vital part of your strategy. There are myriads of online resources that can help you educate yourself.
Once you create your own SEO strategy, you should be able to build a process to continue optimizing for new keywords, look out for changing keywords and new search intent. Update old post, tweak it and give it a new spin.
In a nutshell, understanding SEO and having an effective SEO strategy is crucial to significantly increase your website traffic and brand awareness, thus giving you more opportunities to convert qualified leads into customers.