If you’re new to PPC Marketing and want to learn more or want to use PPC to market your business but aren’t sure where to start – then you’re in the right place!
First off, let’s understand what PPC is and how PPC works in the world of marketing.
PPC stands for “pay-per-click”. This is a type of internet marketing model in which advertisers pay a fee each time their ads are clicked. Ideally, it’s a way of buying visits to your site, rather than doing it organically.
One of the most widespread methods of PPC is search engine advertising. It allows advertisers to offer an ad placement in search engine sponsored links when someone searches on a keyword associated with your business offering. PPC is a mighty tool for straightening website traffic drivers to end-goals.
When an ad is clicked, this directs the visitor to the website, and the search engine gets paid. Building an attractive PPC campaign is very important because search engines compensate advertisers who can create relevant, effectively targeted pay-per-click campaigns by charging them less for ad clicks. So if you want to start using PPC, it is essential to do it the right way.
It gives you immediate results – PPC advertising can deliver results as soon as their ads go live-practically overnight. This is the main reason PPC is important for businesses that are specifically interested in producing revenues quickly while taking advantage of the short-term marketing window.
It contributes to your business goals and revenue – Most PPC platforms have KPIs built-in as campaign goals, allowing businesses to measure and target their goals. Major ad platforms are structured in such a way that it helps businesses to grow online and measure revenues according to their specific goals.
It is built exclusively on how much you want to spend – Pay-per-click advertising is built around your budget, which means – you have total control of how you want to spend your budget, which is the opposite of traditional paid advertising strategies. Businesses can spend as much or as little money as they want. There is no maximum or minimum ad budget.
Efficient Targeting Options – You can take a multi-layered plan in Google Ads to test and guarantee full coverage across the networks and targeting types that gain exposure. You can see what works best for your conversion, and you have opportunities for how wide of a net you want to cast.
Google Ads is the largest pay-per-click platform. It was launched in October 2000 and has gone through several iterations over the last 21 years. Google Ads is geared towards the whole spectrum of companies starting from small businesses to Fortune 500.
Microsoft Advertising is also a pay-per-click platform that displays ads on the Microsoft and Yahoo networks. The platform uses Search Partners. Microsoft Advertising is primarily keyword-based advertising.
PPC empowers you to be more than just a sea of ads. Instead, it is about staying relevant. Internet users are constantly searching for products, services, and information at any given time. And advertisers should be able to show a targeted ad at the exact split second this search happens.
PPC advertising has proven to be a reliable and profitable channel for businesses seeking quick, quality traffic and conversions. Considering it’s benefits, there’s a little risk in testing it out to see where it can move a needle and gain a wealth of valuable data to inform your other marketing and optimization efforts.