09 Jul Lead Generation: The difference between hiring a company and renting a site.
Lead Generation: The difference between hiring a company and renting a site.
We all know that it can be hard to generate fresh leads in the digital age that we live in. You need to have a solid lead generation strategy that is aligned with your business goals.
Having a solid lead generation strategy helps you in the process of attracting and converting prospects into potential buying customers.
Let’s talk about two strategies how you can acquire leads to propel your business forward :
- Renting a website for lead generation
- Hiring a lead generation company
Renting a website for lead generation:
A digital marketing strategy where a company builds a site, nurtures it until it becomes visible on search engines, and rents it out.
The word “ rent” is the keyword in this model. And this means the company chooses not to hand over the control of the site. In other words, they have control of the links and the content. And you, as a renter can negotiate how and where any of that changes.
Renting a website for lead generation is affordable, sustainable and ensures that search engines find your site.
For example, a company that rents out their website was able to get to rank in the first or second spot for “ bathroom contractors in Virginia” , and since they already got the spot, there will be a lot of bathroom contractors who would pay to take a side step and slide onto their site.
Buying and building a website is expensive. Paying designers to come up with attractive graphic layouts and write awesome content is expensive. Tracking down backlinks is a tedious task and most of all, time-consuming.
It is not a surprise for local business owners and newly opened businesses in every niche are interested in renting web properties. And one of the big factors is cost.
But aside from being cost-effective, renting websites for lead generation provides unique benefits to clients. It gives them the freedom to bundle all of those costs into a monthly fee that they can stop paying whenever they’re ready to move on to the next strategy.
Renting an online website and generating leads requires less commitment and responsibility.
Hiring a lead generation company:
A lead generation company supports businesses to become more efficient by delivering warmed-up and qualified leads straight to them. They usually work in partnership with several businesses or websites in which they advertise your service.
Lead generation is not easy, and it requires a lot of work and many small businesses are now outsourcing lead generation companies that specialize in bringing and converting potential customers into buying ones.
We live in a digital age, and all we have to do is enter a few keywords into search engines to bring up a myriad of business advertising that answers our questions and provides solutions to our needs.
We find these sites through search engines, and we click and land on the site where we are most likely to enter our information such as our email address. These become leads and are sent to relevant companies eager for their sales force to close.
Lead generation companies gather these leads by building a website and optimizing it to pull visitors and collect the information through a contact form. They have precise targeting campaigns to classify the right leads that would match your business buyer’s persona.
They use several methods to gather fresh leads such as:
- Promote products and services of social media.
- Online Marketing.
- Landing page optimization.
- Increase traffic to your website.
- Help collect your leads.
- Nurture leads through your sales funnel down to the buying stages.
To continue to expand, you need to reach more people who could be your potential buyers. A great way to do this is to rent a website that’s already ranking and can bring in qualified leads to your business.