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How To Know If Your Electrician Marketing Strategy Is Working

How To Know If Your Electrician Marketing Strategy Is Working

Creating a marketing plan takes months of drafting. You probably spent innumerable hours analyzing different strategies and collaborations with other professionals. There could have been setbacks along the way, but you managed to launch your electrician marketing plan. So now what? How can you tell if your strategy works the way you planned it? You could be wasting money if you keep spending on a plan that doesn’t bring the result you are aiming for. Measuring your marketing plan’s progress is part of the marketing process. Let’s take a look at these options to determine your strategy’s success.

Interpreting Data

Measuring sales, how many clicks the ads are receiving, and how much web traffic the website is getting can tell if your marketing plan is working. Many tools are available to analyze these data, and here are some for your reference:

  • Google Analytics
  • MixPanel
  • Heap Analytics
  • Cyfe
  • SEMrush
  • BuzzSumo
  • Zoho
 

These tools have different price ranges, but most come with a free trial. You can check them out to see which one is suitable for your data report needs.

Conducting Surveys

One of the cheapest yet effective ways to gauge your electrician advertising plan’s progress is conducting an online survey. This is a direct approach to getting your audience’s impression of your services in general, and this is also a great way to improve your marketing style. Let’s look at some of the most popular survey tools you can use:

  • SurveyMonkey
  • Google Forms
  • WPForms
  • OptinMonster
  • Formidable Forms
  • RafflePress
  • TrustPulse
 

These survey tools have different helpful features. You can view them and see which one is best for your survey goals.

Tracking KPIs

Every business has goals to reach. Tracking your Key Performance Indicators is one of the essential steps in measuring your overall business success. Electrician business owners may have simple KPIs such as inbound leads, tracking sales, and conversion rates. Regardless of how simple your KPIs are, it is imperative to track them accordingly. If you think this task requires a high level of technical experience, don’t worry because many KPI tracking tools are available today, and here are some of them:

  • Scoro
  • InetSoft
  • Tableau
  • Smartsheet
  • SimpleKPI
  • Bilbeo
  • Target Dashboard
  • Datapine
 

Each of these tools has different data presentations. You can check them out and choose what you think is easy for you to understand.

Do these measures sound like a lot to take? Let’s be real. Most electricians may find these steps daunting. They would prefer to perform what they are best at, to deliver an excellent service to customers. If you choose to take the easy route, you may hire a digital marketing team who can carry out the job for you. Here are some of the significant responsibilities of a digital marketing team:

  • Establish, execute, and manage marketing campaigns.
  • Drive website traffic to acquire qualified leads.
  • Improve online brand awareness.
  • Optimize overall marketing campaigns such as search advertising, social media, and email marketing.
  • Interpret marketing plan progress.
 

You can spend more time with other business matters and let a reliable team take care of the complex marketing task for you.

Would you hire a digital marketing team, or would you carry out the electrician marketing yourself? We’d love to hear your thoughts.

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