06 Apr How To Find The Best Keywords To Gain More HVAC Leads
Is your HVAC business running dry? Is your website struggling to rank? You might need to evaluate if you are using the best keywords for your business. Identifying which keywords your potential customers use when they require HVAC services is vital. For your website to rank and get in front of the customers, you have to master Google’s algorithm.
What is keywords research?
Keywords research is obtaining and analyzing a list of relevant keywords and search terms for SEO strategies. This activity plays an important role in the success of your HVAC marketing plan. You can only start content planning after absolute keyword research is performed, or else your SEO strategy fails. Performing keywords research is made easy with the help of keywords research tools. But there are essential steps you must take. Let’s look at some of the best practices in finding the best keywords for your HVAC business.
Know How Your Customers Think
Once you have identified your target audience, you need to think like them. How would your potential customers search for HVAC services? For example, when they get to the Google browser, what keywords or phrases would they use? Do they specifically use the abbreviation HVAC, or do they use other terms like “heating and cooling” and “AC company”? You can do an in-depth analysis by asking for ideas from your customers, family, and friends.
Learn How Long-Tail Keywords Works
Long-tail keywords consist of three or more words. Ranking your website using short keywords can be tricky, and ROI can be low. Using long-tail keywords may result in less traffic, but the ROI is higher as you are targeting highly motivated HVAC leads. And because the competition is lesser, your bid will be lesser too.
Your website can rank higher, and you can get more clicks through Google Adwords without spending much per click. The key to winning this approach is to find the most reliable long-tail keywords for the type of services you offer.
Know Your Competitors
Aside from knowing where your business stands, analyzing your competitors’ ranking is important. List down your primary competitors and research what their target keywords are. This will help you identify what valuable keywords you could have been missing, so you can revisit your target keywords and start implementing them on your content. Many tools are available to get the data you need. These tools can be used for short, long-tail, and competitors’ keyword research.
- Ahrefs’ Keywords Explorer
- SEM Rush
- Crowdsourcing Keyword Research
- Answer the Public
- Google Trends
- HubSpot Content Strategy Tool
These tools work for the same purpose but have different features. Explore each of them to know which one best works for you.
Examine The Outcome
After finding and implementing the best keywords for your business, the next step is to analyze the results. It’s pretty simple to identify if the keywords you chose are effective. Increased web traffic and the number of appointments booked are implications that you found the best keywords. However, the keywords with the most volume may change. That’s why performing keywords research must be done periodically to ensure you are getting targeted HVAC leads.
To get the best results, incorporating the keywords naturally in your content is crucial. Over usage of keywords will hurt your SEO strategy. Here’s where you must position the keywords:
- Page meta description
- Within the first 100 words of the content
- Body of the content
- Call to action part
What do you think about performing keywords research? Would you mind sharing your best practices to get more HVAC leads? Let us know in the comments.