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How To Conduct A Competitive Analysis For Senior Care Marketing

Often, business owners focus on how to hit their sales goals. They regularly assess if their ads generate sales, if their social media engagement strategy attracts the audience, and have good visibility in search engines. But do they actually perform a competitive analysis? If you have been driving your marketing campaigns, you probably ran this before. However, do you still recall when the last time you conducted a competitive analysis? Let have a refresher on how to run this process to achieve your senior care marketing goals.

What is competitive analysis?

Competitive analysis is the method that involves the evaluation of businesses that offers the same products and services. This process gives you an idea of their marketing style, products, and sales. Once you have identified their strong points, you can compare your current marketing technique and see what you can improve. A properly executed competitive analysis allows you to build a more effective marketing campaign that helps you stand out from all the senior care services in your area.

Guide In Performing Competitive Analysis For Senior Care Marketing

  1. Set your goals – Before getting to the process, you must set your goals first. You can’t perform a competitor analysis without knowing what you would like to achieve from this activity. Your goals may depend on what type of improvement your company requires. Let’s look at some of the common goals of most businesses when conducting this task.
    • Improve brand awareness
    • Get more followers on your social media channels
    • Enhance your unique selling proposition or USP
    • Increase traffic based on the keywords search
    • Develop user experience
    • Get a higher conversion rate
  3. Identify your competitors – To get the best competitor analysis results, you need to identify the businesses that offer the same products and services as yours. If there are tons of senior facilities in your area, it would be best to identify your top ten competitors because analyzing each of the companies with similar services will take serious time to accomplish. Aside from doing a manual competitor search on Google, using tools is the fastest way to help you identify your best opponents. Let’s take a look at these popular search analytics tools:
    • Google Analytics
    • SimilarWeb
    • SEMrush
    • Ahrefs
    • Google Search Console
  5. Know what information you need – The goals you have set in the first step will help you gather the information to conduct a competitive analysis. You can get this data from various sources. Here are some of them:
    • Social media references including Facebook, Instagram, LinkedIn, and Twitter
    • Content from web pages such as articles, blogs, and ebooks
    • Digital marketing campaigns such as paid ads, videos, promotions, and podcasts
    • Search engine info like website and keyword rankings
  7. Analyze the data – Once the information needed is gathered, you can now begin analyzing the data. Your focus will depend on the goals you set for this activity. If your goal is to get more viewers for your website, you might want to examine your competitors’ keyword rankings, page authority, and backlinks. To boost your social media channels, you can get inspiration from their engagement posts. If you prefer to take the easier route, you can partner with marketing senior care services to tackle all of these. They can take care of your overall marketing campaign, and you can focus more on developing your services to ensure that your clients get the best experience they deserve.

Do you find this process manageable? Will this be a good practice in enhancing your senior care marketing techniques? We would love to hear your thoughts in the comments section below.

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