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Guide to Excellent Lead Generation Sources

A lead is a high-potential customer who has shown interest in a product or service. Local lead generation is the process of attracting these individuals to a lead generation funnel and then converting them into paying customers.

Local lead generation is a strategy that provides the necessary resources for any business to obtain a picture of their ideal customer, how they are responding with the company’s marketing plans, and what the business can do to convert potential customers into legitimate leads.

Businesses need a strategy that will generate leads quickly while minimizing costs. That’s why the lead generation strategy needs to be multipurpose, cost-effective, and quantifiable, and it needs to get you the outcome you want. It may sound exhausting, but it can be easy and cost-effective if done right.

Here are some excellent tips for local lead generation.

Google Ads for Local Searches Using Keywords/Phrases

If your business page appears at the top of search engine queries and map results, that means more potential customers are visiting your landing page, which means that you’re successfully targeting the same audience as the organic search results. Google Ads are useful for choosing and targeting search phrases or keywords that your website does not rank for, or just to make sure that your website will surface at the top of the page every time for specific keywords or phrases. It is an essential guide for an excellent local lead generation strategy.

Facebook Paid Ads for Your Business

Facebook is the king of all social media platforms. According to February 2018 statistics, Facebook reached 60.6% of internet users around the world.

Facebook gives you the option to target people from your local marketplace based on criteria like location, gender, age, and interests. Facebook Ads is a lot more affordable than any other marketing social media platforms, making it a practical way for excellent local lead generation.

Organic Search Engine Results

When a consumer is interested in a product or service, their go-to search engine is Google, which towers over the other search engines available.

Having a website does not guarantee that it will appear on the first page of any search engine. Search Engine Optimization (SEO) boosts your rankings for related searched keywords and phrases within the search engines.

However, SEO is a long-term approach compared to PPC ads. If your website starts boosting its ranking, you will observe high-target search engine traffic flowing your way in the form of calls, emails, leads, and paying customers.

Landing Pages: The face of your website!

Landing pages are helpful lead generation tools that let you communicate vast information in a channel that can be easily optimized to help you attract as many local leads as possible.

Keep in mind that your landing page is often your first impression to potential customers. Here are the things you have to remember for creating a useful and excellent landing page:

  • Make it simple – Engage more by making it less. Create user-friendly but straightforward landing pages to target all of your potential customers. They like landing pages to be more direct and specific.
  • Make your forms fields short – Ask what you only need to generate leads. Aside from name and email, there is no need for you to put more extended form fields that your potential customer will only leave unfilled.
  • Highlight the benefit of filling out the forms – Giving a free consultation, future promotions, or discounts … all these offers will elicit interest from your potential customers.

Final Thoughts

By now, you are armed with good ideas for starting an effective local lead generation strategy for your business.

There are many marketing options accessible to you that you can use to improve your business by generating more leads. The key is to re-evaluate your branding plans and make your focal interest to drive traffic to your site. If you want to have a top-ranking website for your business ready within the next 24 hours, Instant Visibility is the team for you.

Your company’s success and marketing efforts entirely depend on how resourceful, creative, and authentic you are in your approach. We are Instant Visibility, and we aim to partner with you in providing you local and verified leads that will turn into paying customers. We can help you!

Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

What is a lead?

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form.

Leads typically hear from a business or organization after opening communication (by submitting personal information for an offer, trial, or subscription) … instead of getting a random cold call from someone who purchased their contact information.

Let’s say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car. This process would be far less intrusive than if they’d just called you out of the blue with no knowledge of whether you even care about car maintenance, right? This is what it’s like to be a lead.

And from a business perspective, the information the auto company collects about you from your survey responses helps them personalize that opening communication to address your existing problems — and not waste time calling leads who aren’t at all interested in auto services.

Leads are part of the broader lifecycle that consumers follow when they transition from visitor to customer. Not all leads are created equal (nor are they qualified the same). There are different types of leads based on how they are qualified and what lifecycle stage they’re in.

Marketing Qualified Lead (MQL)

Marketing qualified leads are contacts who’ve engaged with your marketing team’s efforts but aren’t ready to receive a sales call. An example of an MQL is a contact who fills out a landing page form for an offer (like in our lead generation process scenario below).

Sales Qualified Lead (SQL)

Sales qualified leads are contacts who’ve taken actions that expressly indicate their interest in becoming a paying customer. An example of an SQL is a contact who fills out a form to ask a question about your product or service.

Product Qualified Lead (PQL)

Product qualified leads are contacts who’ve used your product and taken actions that indicate interest in becoming a paying customer. PQLs typically exist for companies who offer a product trial or a free or limited version of their product (like HubSpot!) with options to upgrade, which is where your sales team comes in. An example of a PQL is a customer who uses your free version but engages or asks about features that are only available upon payment.

Service Qualified Lead

Service qualified leads are contacts or customers who’ve indicated to your service team that they’re interested in becoming a paying customer. An example of an service qualified lead is a customer who tells their customer service representative that they’d like to upgrade their product subscription; at this time, the customer service representative would up-level this customer to the appropriate sales team or representative.

What is lead generation?

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.

These lead generators are just a few examples of lead generation strategies you can use to attract potential customers and guide them towards your offers. (We talk about more strategies later.)

Whenever someone outside the marketing world asks me what I do, I can’t simply say, “I create content for lead generation.” It’d be totally lost on them, and I’d get some really confused looks.

So instead, I say, “I work on finding unique ways to attract people to my business. I want to provide them with enough goodies to get them naturally interested in my company so they eventually warm up to the brand enough to want to hear from us!”

That usually resonates better, and that’s exactly what lead generation is: It’s a way of warming up potential customers to your business and getting them on the path to eventually making a purchase.

Why do you need lead generation?

When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural.

Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads).

As you can see in the diagram below, generating leads is a fundamental point in an individual’s journey to becoming a delighted customer.

Lead Generation Process

Now that we understand how lead generation fits into the inbound marketing methodology, let’s walk through the steps of the lead generation process.

First, a visitor discovers your business through one of your marketing channels, such a s your website, blog, or social media page.

That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.

That CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.

Note: An offer is the content or something of value that’s being “offered” on the landing page, like an Ebook, a course, or a template. The offer must have enough perceived value to a visitor for them to provide their personal information in exchange for access to it.

Once on the landing page, your visitor fills out a form in exchange for the offer. (Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site.) Voila! You have a new lead. That is, as long as you’re following lead-capture form best practices.

See how everything fits together?

To sum it up: Visitor clicks a CTA that takes them to a landing page where they fill out a form to get an offer, at which point they become a lead.

By the way, you should check out our free lead generation tool. It helps you create lead capture forms directly on your website. Plus, it’s really easy to set up.

Why is Lead Generation Important to Business?

What Is A Lead?

A lead will be someone that has expressed their interest in your product or service. This lead can come through different sources. These include your website, through word of mouth, social media campaigns and even a phone enquiry. These leads might have to fill out a form on your website or answer questions to show their interest. Then, you would contact them to sell your product or service.

You can qualify your leads that you generate yourself by asking specific questions to ensure that are interested in your product. Some third-party lead generation companies don’t qualify the leads they sell to you. And this can lead to you wasting money and valuable time on leads that aren’t going to sell.

What Is Lead Generation?

Lead generation is the process of acquiring new leads for your business. It is developing the interest of a person in your product or service so much that they provide you with their contact details.

It is the start of the process which leads to a potential customer turning into a customer. And then potentially purchasing from your business.

Your business should then be nurturing these leads that you generate. Your sales team should be taking them through your businesses sales funnel to turn them into a sale at the end.

And to ensure that you aren’t wasting money on leads that will not turn into sales, your sales team should nurture each lead.

Is Lead Generation Expensive?

We are not going to lie but lead generation can be costly but it is cost-effective. However, it generates qualified leads with customers that are interested in your business’ services or products.

The qualified leads are more likely to sell than those leads that haven’t been qualified. Third-party lead generation companies won’t be qualifying the leads that they sell to you, this can cause your business to waste money and valuable time.

By having a higher quality of lead generation (such as Google Advertisements), you are more likely to find potential customers that are wanting to purchase. Without these important leads, your business won’t be making sales or acquiring new customers.

By putting money and time into generating leads yourself, you can ensure that no money is wasted. It ensures you are contacting the people that are interested in your product.

Lead generation can be cost-effective. It provides a solution to a business that is struggling to make sales and not standing out enough from other businesses. Email marketing is the most cost-effective way in lead generation as it has the highest ROI.

Why Is Lead Generation Important To Business?

Lead generation is important to a business. Without it, a business will struggle to make sales and expand. A business must have a good lead generation strategy. As a business will struggle to generate leads as they are unsure what type of people they are looking to attract and sell to.

Many businesses today are heavily dependent on Lead Generation as it generates traffic to their websites where they can convert leads into customers. Google has made the process of connecting people to businesses easier, ensuring that businesses can let the world know how different their products and services are from their competitors. It allows you to target a customer base who is actively searching for your product or service via a search engine. And by taking the lead directly to your website it increases the chance of the lead purchasing from your business.

By having a more engaging website, it grabs the attention of a potential customer who is looking for something specific. It ensures that your business stands out from the competition and increases the chances of your conversion. The potential customer is more likely to give an engaging website their contact details than a boring website that has no engagement.

It can also allow the sales and marketing departments within a business to build a productive relationship. These departments will need to work together to implement an effective lead generation strategy. Fingers crossed, this will lead to more qualified leads. Which leads to more customers and more sales for the salespeople!

15 Surprising Stats About Lead Generation

1. 40% Of Marketers Say Getting A Response From Prospects Has Become More Challenging Over The Years

Not only has the way humans interact with each other changed over time but the way we use technology has as well. It now takes a lot of interaction from companies to get successfully engaged with a prospect. Keeping them engaged is even harder.

This makes it harder for marketers to get a response from prospects. It probably surprises you that the percentage is so high. But times have changed, people have changed and the way of engaging people has dramatically changed. Marketers have to constantly find new ways of engaging their prospects, to make lead generation and marketing worthwhile.

2. Studies Show That Businesses Who Publish 16 Or More Blogs Each Month Will Generate Up To Three And A Half Times More Leads

People are always saying that the more blogs you write, the more leads you will generate. And this has been proven by a recent study that shows that a business who publishes 16 or more blogs per month will generate three and a half times more leads than a business who publishes 4 or fewer blogs!

You should be putting time and effort into your blogs, or investing in a content writer who can produce 16 or more blogs per month. As long as the content is engaging and good quality, the leads will be rolling in as people are seeing the value and buying from your business. Time to get writing those blogs!

3. 63% Of People Looking For Information About A Business Purchase For At Least Three Months

Just because a prospect is looking up about your company and visiting your website it doesn’t mean that they are quite ready to buy – just yet. The staggering stat might surprise you, but lead generation isn’t always straight forward. You have to reach out to your prospect, establish a connection with them and build a bridge of trust. This will help them buy from the business and encourage them to buy from you.

4. 47% Of Marketers Believe That Email Marketing Is The Most Effective Way Of Nurturing Their Leads

The fourth surprising stat about lead generation is that nearly 50 percent of marketers think that email marketing is the best way to help nurture their leads. It’s no surprise as email marketing allows you to build trust with the prospect and encourages them to engage and ask questions. By using email to build that trust, you are increasing the chances of that prospect then buying from your business but also coming directly to you in future for sales or advice.

5. Businesses That Use Twitter Actively Are Twice As Likely To Get Leads Compared To A Business That Doesn’t Use Twitter

Using social media actively, and correctly, is one of the best ways to generate leads organically. Twitter is a platform that is used for interaction and quick, short answers to people’s questions. It is not a shock that those businesses who use Twitter are doubling their chances of getting leads than those businesses who don’t.

If your business is not on Twitter yet, or you’re not actively using it. I suggest you go over there and start right now! You could have some new leads sooner than you think.

6. Having More Than 40 Landing Pages Can Get You Up To Seven Times More Leads Than Having Just One To Five Landing Pages

Sixth on our list of 15 surprising facts about lead generation is reinforced by recent reports, showing that businesses who have more than 40 landing pages are up to SEVEN times more likely to get leads than those who have just one to five. I bet you’re surprised at that stat about lead generation, aren’t you? Most people dismiss landing pages and don’t tend to use them, but it increases your chances of landing leads by tones!

Landing pages allow you to funnel your customer and choose specifically what you want them to see or do on your website. It can mean that you direct people to put their information in to generate a lead, or educating them with great information and later converting them to a lead. Landing pages allow you to funnel your customer and choose specifically what you want them to see or do on your website. It can mean that you direct people to put their information in to generate a lead, or educating them with great information and later converting them to a lead.

7. A/B Testing Your Campaigns Could Generate You Up To 40% More Leads

Do you A/B test your campaigns? Surprisingly, you could be getting up to 40% more leads if you do! By doing a split test for your lead generation campaigns, you could get more leads out of it. It’s such a simple thing to do and gets your business more leads and more sales.

8. It Was Found That LinkedIn Is 277% More Effective For B2B Businesses At Generating Leads Than Facebook And Twitter

LinkedIn is the fastest growing platform for B2B businesses. It’s shown that it can be 277% more effective at lead generation than Facebook and Twitter. You want to choose the right social platform for your business, so if you are B2B and not currently using LinkedIn, it might be worth checking it out. You are going to be increasing your lead generation massively.

9. 300 New Customers A Month Could Be Made Out Of 1,800 Leads Made From 470,000 Website Visitors

The amount of traffic to your website should be really important to you. There is a high chance that the visitor will turn into a lead, and then hopefully a customer. You should be constantly pushing traffic to your site, whether this is through social media or blogs, or even lead generation focused pay per click advertising using Google Ads.

Fundamentally, the more traffic you have to your website, the higher the probability of getting a lead and a new customer will be. And then you have a platform to work with and you can begin to look at conversion rate optimizations, on-page conversions and online & offline conversions. We will discuss this further in another article.

10. More Than 43% Of Businesses That Currently Have A Facebook Page Have Said That They Generate Leads From It

This is probably a surprising stat, but businesses have said that they can generate leads from their Facebook page. Most users on Facebook aren’t looking to purchase, but it seems that businesses’ content and advertisements are compelling people into doing just that. With the power of organic social media and advertisements, businesses can successfully generate leads from their Facebook page.

They can then nurture this lead and convert it into a sale for the business. Getting a Facebook page should be your top priority for lead generation right now if you don’t already have one!

11. 93% Of People’s Experience Online Begins With A Search Engine

Many people’s experience online will begin with a search engine. They’ll type in a keyword that they are wanting to look into on a search engine, and then up pops your brilliantly SEO’s website right near the top for them to see. You need to capture these people right away to convert them to a lead, and this is why your Meta Title and Meta Description is so important.

Without this, customers won’t want to click on your website as they don’t know what you’re trying to sell them or even what your business is about. This stat is probably not that surprising as most people shop online these days but you still need to ensure that your customer’s journey is perfect right from the start.

12. Up To 80% Of People Will Ignore Paid Adverts While Using A Search Engine

That stat probably surprises you. But people don’t like to be sold to, they like to make their own decisions and will choose where they will purchase from. Although paid adverts can bring you in a majority of your leads, you should also ensure that your website ranks highly too as this means that if they don’t click on the advert, there will be another chance for people to visit your website and convert to a lead.

Customers are always changing how they engage online, and this will impact your lead generation. You should try to stay ahead of the game and make small changes now and then to your adverts and SEO to keep customers engaged.

13. Only 3% Of Your Target Market Is Actively Buying

A very small percentage of your target market is going to be actively buying. The other 97% will need to be nurtured and taken along your sales funnel to ensure that you can sell to them successfully.

Because such a small percentage is buying, you should try and aim your content to be persuading people to purchase and educating them, giving them value. This will help your lead generation and increase the number of leads you get in for your business.

14. One Out Of Four Marketers Don’t Know How To Gauge Their Lead Generation Efforts

Surprisingly, one in four marketers doesn’t know the success of their lead generation efforts. This is why you should be tracking your different methods of lead generation, whether this is through Search Engine adverts or organic social media. Not knowing how well a type of lead generation is going, will damage your business greatly.

15. Search Engines Can Drive 300% More Traffic To Content Sites Than Social Media

When people use the search engine to find something, they tend to be looking for something very specific. If you have SEO’s your website correctly or are using paid advertisements, you’re going to be getting a lot of traffic to your content if it is of interest to people.

On the other hand, people go on social media to be nosy and look at cute dogs. They aren’t necessarily looking to buy a hoover or some clothes at that moment in time. Bearing this in mind, you should be using the search engines to your advantage to drive lots of traffic to your website. It can increase your lead generation and could produce more leads than social media.

What Is Lead Generation in 2021

What is Lead Generation?

In a nutshell, ​lead generation​ refers to the process of identifying potential customers for your business’s products or services.

What Is A Lead

A lead is a prospective customer who has shown interest in the services or products provided by your company. Their interest is expressed through sharing their contact information such as an email or a phone number.

Why Lead Generation Is Important

Lead generation is essential for both marketing and sales teams because it helps to:

  • Obtain new sales leads
  • Generate the right leads

While lead acquisition, by definition, involves using both inbound and outbound tactics to generate leads, most sales reps and marketers find more success with inbound strategies.

Article flow:

– Lead definition

– Transition to lead generation

– Mention its importance to business

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