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Granite Countertop Marketing: 3 SEO Techniques Your Website Need

Having a website has become a standard requirement for every business today. Whether you have a small or large enterprise, a strategically built website can maximize your opportunity to get in front of clients looking for a granite countertop installer. However, launching a website requires sufficient knowledge about SEO (Search Engine Optimization). This blog is for you if you want to enhance your website and optimize your granite countertop marketing strategy.

What is SEO?

SEO or Search Engine Optimization aims your website to rank higher in search engines, such as Google and Bing. In other words, it increases your online presence for people who are searching for products and services you offer. SEO is a long and unending process. Digital marketers have various techniques to improve their online visibility, but consider these techniques if you are still learning the basics.

Keyword Research

Keywords research is the heart of SEO. Excellent content and graphics for visuals won’t serve their purpose if your target audience can’t find them. Assessing which keywords or phrases are best for your business is the foundation of your overall granite countertop marketing efforts. How does this work? For example, a potential client goes on Google and types “latest granite countertops design” in the search bar, all content that is relevant and includes this phrase will appear. The results on the first page are likely to get the most clicks, so you must use the best keywords across your web pages.

Tip: To get the best keywords, you can use keyword research tools. Here are some of what we recommend.

  • Google Keyword Planner
  • Ahrefs Keyword Explorer
  • SEMrush
  • Long Tail Pro
  • KWFinder

These tools have different features that are also helpful for other digital marketing analyses.

Competitor’s Standing

Your marketing tactics should not only focus on your performance’s analytics. Assessing your competitors’ marketing techniques is another powerful tactic to enhance your marketing style. This tactic is one of the easiest yet provides good results. Let’s look at the benefits of understanding your competitors’ standing.

  • Improve marketing strategy in your target audience
  • Know what potential clients are looking for and interested in
  • Out-do your competitors

You might not be aware that your competitors are also analyzing your marketing techniques, but we are certain that they do. So make sure that this will be part of your strategy if you want to level up your game. At this point, you may be wondering how to get the data to perform this task. Here are some of the best tools you can use.

  • Ahrefs
  • SEMRush
  • Sprout Social
  • Buzzsumo
  • MozBar

Check them out and see which one best suits your needs.

Solid Content For The Right Audience

Another essential key in successful marketing is establishing a robust content marketing technique. Let’s look at these helpful tips to master creating compelling content.

  • Research on what your target audience finds interesting – something that will stimulate their desire to update their countertops.
  • Use high-quality images and videos for visuals best for advertising granite countertops.
  • Avoid using jargon and keep your message straightforward.
  • Use bullets and images to split chunky texts so it won’t show exhausting to read.

Every content is valuable for the right audience. For example, if a potential customer wants to purchase a vanity mirror, why would they look at kitchen cabinets? So, what do we mean? You need to find the right audience for your content. Here are some tools you can use to find them.

  • American FactFinder
  • Pew Research Center
  • MyBestSegments

These websites are not only free but undoubtedly useful.

Ready to build your website with these granite countertop marketing techniques? Please share your feedback with us.

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