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When your audience first visits your website, it gives them a first impression of your business. You will be judged within seconds, and in these first few seconds, you want to provide a positive and lasting influence to your audience.
Web design is essential because it is where your audience perceives your brand. It is either you get them to remain on your page and learn more about your business, or they hit the “x” button and turn to your competitor. A good web design helps you keep your leads on your page.
Online consumer habits are comparatively the same of a consumer in a physical store. Visitors glance at each new page, browse some of the text, and click on the first link that gets their attention or vaguely relates to things they are searching for.
Most users search for something fascinating or functional and clickable; as soon as promising ideas are found, users click. If the website does not meet the user’s expectations, they exit, and the search process continues.
Web-users appreciate content more than the design that goes with it. If you noticed, fairly well-designed websites with higher quality content generates a lot of traffic over the years.
Web-users don’t read. Instead, they scan and search for ideas or hooks that will bring your content to life.
Web-users follow their intuition. If they find something that interests them or would work for them, they stick to it. It doesn’t matter how it works, as long as they can utilize them.
Web users want to control their browser experience and rely on consistent data presentation throughout the site. For instance, they want to be able to return to the previous page of the site that they have been to before.
Intuitive Navigation – Don’t make the users think and avoid information overload. Doing this will make it easier for you to communicate why your service or product is beneficial to them. In other words, the site structure should be clear and have recognizable links to help users find their path to their goal.
Less Action – When you offer your visitors a service or product, try to keep your user requirements minimal. Allow them to explore your site and services without forcing them into sharing private information.
Clear CTA Buttons ( Call To Action ) – Work to get your audience to act and lead them towards conversion. A distinct and well-designed CTA button will get your leads to progress to the next step. These buttons should fit into your brand and design but stand out on the page.
Quality Copy – Avoid large blocks of text without images and unfamiliar technical names. Go directly to the point by using concise phrases. Promote your offer without sounding like an advertisement and provide objective reasons why they should use your service or stay on your website.
Test Often. – Testing the usability of your website will give you vital insights into solving problems and issues related to the layout. It helps you analyze whether a specific layout is more solid than the other. In essence, if you want a good website design, you need to test frequently.
A good web design drives the best results, and ultimately scales up your sales, and grows your business exponentially.