07 Jun Getting the Most Attention from your Target Customers Online
Getting the Most Attention from your Target Customers Online
To shop online or visit a physical store – this is the daily dilemma a consumer faces when making a purchasing decision. How can you get the most attention from your customers?
The factors into this decision can depend on things like time spent on purchasing, where to get the best value, where most customers purchase these items from but it all boils down to convenience. For many of us, the purchasing trends have shifted to online platforms. There are many perks to this option; You do not have to leave your bed, you can choose the delivery options, you can access more product information, and the most exciting is your personalized shopping experience. This will also result in inconvenience from business owners.
So here are the easiest steps to get the most attention from your target customers.
Communicate to the right target market:
Just because you have an excellent product or service that you have identified your target market.”For example, it would be very useless to communicate the latest appliances and gadget holiday deals to a group of unemployed freshman university students.” Target markets will mean revenue in business.
Marketing expert Fleur Filmer told The Huffington Post Australia a chief reason why some businesses fail to be noticed of their target market is that they are marketing to the wrong target market in the first place. That is why online platforms are the easiest way to reach out to the right market. Like social media platforms are so effective that your friends and family use them on a daily basis.
Know what your target market likes: spending habits, online usage, and favorites, hobbies, and interests. Once you know what your target market loves, then you can start a ‘conversation’ with them and provide their demands with your products and services. This is the first step to get attention from your target markets. If this is done, it will be more convenient for business owners to execute strategies.
Get to Know the Customers Who Shop Online
No consumer is made equal. Understanding the behavior of customers shopping online can help you create an effective strategy for your business. Most purchases will be made online for convenience. People are now tired of waiting in line for a product that can be delivered to your doorsteps. Convenience is what customers are looking for nowadays.
Social media platforms can be a great way to know more of the customers who shop online and through Google as being the biggest search engine. This can help you filter your target customers by using the funnel system.
Social media is a great source of customer’s demographics and who are interacting with your business. You can increase your communications by targeting your audience more effectively. You can target by their location, language and, age. Social media greatly helps you get your business ahead of your competition as many of these businesses might not be present on social media.
Transition to website, email, and SEO – best traffic sources
In this digital era, your website is an important asset for your business, no matter whether you own a medium-scale company or a corporation. But your website is not useful without visitors. That’s why the greatest ambition of every marketer is not only to design a mesmerizing web page but also to drive traffic that will convert and getting a lot of attention from your customers.
When people type in your business name on the internet, they are considered a direct traffic source. The question is how did they know the name of the site? Here are the most probable ways: They saw your ads on TV, radio, or outdoor advertising, they visit your website regularly and have added the address to their bookmarks and they actually belong to another traffic source, but due to limitations were tagged as direct traffic.
SEO stands for search engine optimization and is the process of attracting traffic from search engines. Search engines are the best traffic sources because people who perform searches are ready to purchase a product or service to achieve their goal.
Ideally, SEO works like this. Let’s say you have a remodeling business and your website is well-optimized for search engines. Your potential consumer makes an inquiry, searching for a specific design or “remodeling contractor in CA,” and tada! Your website now appears on the first page of the search results. If you plan to dominate SEO as one of the best website traffic sources and get to the top, you should optimize your website to target your markets and get attention from your customers.
Optimize Your Website – Landing Page and Forms
To understand more about how to optimize your website, we will have to first acquire a basic understanding of the lead generation process. This plays an important role to get attention from your target market and customers.
The lead generation process starts when a visitor clicks on a CTA or call to action, located on one of your site pages or blog posts. CTA leads them to your website’s landing page, which includes a form that can collect the visitor’s information. Once your visitor fills out and enters the form, they are then led to a database of your qualified leads
Let’s go and find out simple ways to optimize your site for lead generation.
- Add forms to the pages that get the most traffic.
- Start with a basic CTA – call to action on your homepage. Put: “Subscribe for more Updates” or it may be “Call for Free”
- Develop a live chat service for your website.
- Personalize your CTAs. – Effective content lets you provide the experience of visiting your website to each, unique web visitor.
- Nurture your leads. – No lead is going to turn into a customer instantly. Leads are only as good as when you are nurturing them.
Nowadays, having expert marketing experts on your team could be the difference between a growing company with increasing revenue and a stagnant one. Instant Visibility can help you achieve this simple guide to get the most attention from your target customers by providing you a built and ranked website for you to rent and spend your extra time with your business.
It is high time for you to get noticed online and get the most attention from your targeted customers with Instant Visibility! Call us today and we can provide a free quote now.