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If you plan to propel your business forward, you need to have an effective content marketing strategy. Content marketing solves your audience’s problems, and without it – you can’t build trust in your audience. So it’s no surprise that businesses that do have an effective content marketing strategy are successful.
It has gone from a new, compelling marketing concept to an important marketing power for just about every business in the industry.
Content marketing creates recognition and generates leads which are essential in keeping your sales pipeline full. Properly executed content is a powerful tool that can increase traffic to your website, which is where you will be converting leads into sales.
The higher the quality of the content, the more relevant it is to your audience, as you keep them involved with your business. And that leads them to spend more time on your website. Finally putting trust in your brand!
Conventional marketing is about telling people you are good at what you do, while content marketing is about revealing what you are good at.
Creating great content is powerful because it empowers your target audience to find you. People spend time actively searching for how to solve their pain points or information about a specific product or service they want. And boom – you get their attention by delivering value, and the connection is established!
1. It works as a hub – The content that you create can be evergreen and repurposed. You can use it as a blog, email marketing, and social media.
2. It will nurture your potential customers – Your content will nurture your leads. When you create an email marketing that is equally engaging and valuable to your audience, it inspires them to take the next step or lead them through the funnel.
3. Attractive profit returns – As you know by now, content marketing attracts significantly more website visitors and leads. Sharing valuable content and regularly producing it increase website traffic and conversions. A website visitor who is actively engaging with your content is more likely to accept the offer you promote on your website.
4. Write the best content that ranks well – Strong content will bring more website traffic because the search engines have a clear idea about your business. SEO or Search Engine Optimization crawls on your site content and defines if your content matches your customer’s needs. Users and buyers search online and use significant keywords to find solutions. Google will then provide the top content from those keywords.
5. It’s cost-effective – Although content marketing is less pricey, it is far more effective than any form of traditional marketing. DemandMetric reported that content marketing costs about 62% less than conventional marketing. However, keep in mind that it is time-intensive, and it can take a while to get results, but it is all worth it.
You win when you give what the market says it wants. Great content answers questions about your product or service. And this helps you establish a positive brand reputation and keep you top of mind when potential customers are ready to buy. In no time, your audiences will rely on you and trust you with their business.
If you’re a small business owner, your odds of survival depend on how you distinguish yourself from your competitors. Think of the story of how David was able to slay Goliath, but this time – in the online world.