29 Sep Boost Your Sales With These Must-Try Roofing Marketing Techniques
Boost Your Sales With These Must-Try Roofing Marketing Techniques
Do you know what the ultimate dream of most entrepreneurs is? To establish their business and be the leading company of their industry. If you are a business owner or aspiring to become one, you’ll probably agree, right? While establishing a roofing business is challenging, sustaining it is tough. Roofing business owners encounter different challenges, but the most typical hurdle they face is getting a constant flow of projects. Here are effective roofing marketing techniques you should try:
Make Sure Customers Find You
Most people today use Google and other search engines whether they require services or products. When a potential customer needs a reliable roofer, they should find you. If your company shows on the second or third page of the search results, customers might not see you because most don’t go past the first page. So it is vital to get to the front of the possible customers before your competitors do. SEO lets your website rank and puts you on the top results. Most roofers partner with a roofing marketing agency to carry out the job for them. To know more about SEO, please check out our blog How SEO Can Build Your Local Business to Success.
Get On Social Media
Who isn’t on social media yet? Did you know that 4.48 billion people are active on social networks? It’s no wonder most businesses take great effort to be recognized on different social media platforms like Facebook, Twitter, and Instagram. This medium is an excellent addition to your roofing marketing plan as most of your valuable prospects are here. And please don’t forget LinkedIn; this site is typically for professionals and businesses. There is a good chance to get B2B (business to business) projects by being active on this platform.
Win Clients With An Outstanding Portfolio
Presenting an exceptional work album is an excellent way to win prospects. How to do this?
- Post completed projects on your social media accounts and include a good caption to attract viewers.
- Upload photos on your Google listing.
- Update your website with recent project photos.
Your portfolio says a lot about your workmanship. So, it is essential to impress your viewers and showcase what you got.
Get Genuine Reviews
Testimonials highly influence the potential clients’ choice. Positive reviews bring customers to your business, while negative reviews may sway them away. Ask your clients to share their feedback on your social media pages or Google listing whenever you finish a project. Remember to address negative reviews promptly and appropriately, as these may harm your credibility.
Ask For Referrals
Referrals are a reliable source of new clients, so don’t be scared to ask for referrals from your past and current clients.
Offer A Free Roof Estimate And Inspection
Everyone loves free. Placing a calendar on the homepage where visitors can easily schedule an appointment for a free roof inspection and estimate is a brilliant idea for getting new customers.
Support Local Event
Sponsoring local events is an excellent way to promote your roofing company to your area. Not only is it the best way to give back to the community, but it can also bring new residential and commercial projects.
Send Advertising Mail
You might be raising your eyebrow, but yes, sending advertising mail still works as you can quickly target the area you service. When creating these mails, it is essential to keep the design simple but appealing. Also, make sure to include all important details, such as your contact details, website, and social media pages.
Ready to apply these ideas to your roofing marketing plan? Share your thoughts in the comments.