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Beginners Guide For Solid Landscaping Marketing Strategies

Just started your landscaping business? Or have you been managing your business, but your landscaping advertising plan doesn’t bring you a steady flow of projects? As a business owner, you must master the art of digital marketing because this approach is no longer an option but already a necessity for your business to thrive.

What is digital marketing?

Digital marketing, also known as online and web marketing, is a marketing tactic performed on the internet. This new and effective approach encompasses various maneuverings depending on your target audience. Search engine optimization, social media marketing, and pay-per-click are some of the most powerful strategies.

Five Types of Must-try Landscaping Marketing Strategies

  1. Search Engine Optimization (SEO) – Search Engine Optimization is a technique that brings your website more viewers by optimizing your web pages. This process enhances your search engine rankings, giving you a robust online presence. Let’s take a look at two sides of SEO.
    • On-Page SEO optimizes your web pages or content through targeted keywords or phrases, so your website ranks higher in search engines.
    • Off-Page SEO optimizes your web pages or content to rank higher through backlinks.
     
  2. Social Media Marketing – Social media marketing is one of the most popular techniques in growing your landscaping business. Facebook might be the most popular social network, but we should not forget other platforms like Instagram, Twitter, LinkedIn, and Tiktok. Social media marketing has two campaign types; let’s check them out.
    • Organic Social Media Marketing – this process enables you to establish a community of loyal supporters through engaging with viewers and posting relevant and interesting content.
    • Paid Social Media Marketing – promotes your business through paid ads or pay-per-click tailored to your online marketing goals.
     
  3. Email Marketing – Another effective way of expanding your reach and retaining existing clients is through email marketing. Although some may question its effectiveness, don’t underestimate its power. Based on research, email marketing has a return of investment or ROI four times more than paid advertising. However, to achieve your landscaping marketing objectives, you must know the proper techniques in winning this approach. Here are types of interesting emails you may use:
    • Welcome email
    • Email Newsletters
    • Brand Story Emails
    • Video Emails
    • Dedicated Emails
    • Lead Nurturing Emails
    • Sponsorship Emails
    • Transactional Emails
    • Re-Engagement Emails
    • Review Request Emails
     
  4. Content Marketing – Content marketing is another powerful strategy to gain new clients by posting or publishing relevant and valuable content through your website and social media channels. Your content serves as your “lead magnet” once the viewers take the bait of viewing your content, it’s now time for you to nurture them until they are ready to use your landscaping services. Here are some tips you may try:
    • Know your viewers
    • Ensure your content delivers a clear message
    • Address your viewer’s pain points
    • Research data to strengthen your subjects
    • Publish original and up-to-date content
     
  5. Paid Advertising – Just because the term used is “paid” doesn’t mean that this marketing strategy should be less of our focus. Paid advertising, also known as pay-per-click, brings you ready to engage customers. You can expect a sales increase as soon as your ads go live, and the best part is you only pay for every click your ads get. Here are the top paid advertising platforms:
    • Google Ads
    • Facebook
    • YouTube
    • Instagram
    • Microsoft Ads
    • LinkedIn
    • Pinterest
    • Twitter
 

Putting up a business is challenging, but sustaining it is tough. So you have to master the powerful landscaping marketing strategies to keep your projects coming. Which of the ideas above would you like to try first and why? Please share your thoughts in the comment section below.

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